What is light?
Light is a mysterious medium. It’s not static. It’s ever changing. Artists and scientists are still trying to figure out what it is. It’s energy. It’s a wave. A pulse. A spectrum. It travels at 186,282 miles per second. It’s invisible but makes everything visible. It’s the stuff of life.
How does light shape our lives?
Mankind has always been obsessed with taming the night and extending the day. From the fire light of the cave dwellers to the bright glare of LED in the digital age. Light is so fundamental to everyone’s experience of space most of us take it for granted.
We work with light from first principles. We observe the benefits of natural light. After that we add light to darkness - but only what is needed and where it is needed. We compose, edit, balance and figure out what needs to be achieved before we know how we’re going to do it. We are narrators and choreographers. We help reveal sensations and create ambiences.
How do we look at light?
We don’t see light as decorative. Or a luxury. It’s for people. A shaper of their experience. Light has the power to change our perception of the world. It can influence and alter behavior. It provides comfort and wellbeing. It creates focus while supporting activity.
So given these qualities of light, we have become good at asking why? What is the purpose of this space? What would we like people to feel when they occupy it? How can we use light and shadow, colour and texture to help create a place?
How do we collaborate?
Collaborations inspire stimulating interactions. We can demonstrate what contribution the light will make at any time of the day or night.
The benefit of exploring light and darkness as a priority - without getting distracted by product - is that there are numerous ways to deliver the principles.
Keeping options open allows everyone involved to overlay imaginations, learn from each other and think counter-intuitively.