New lighting concept for Dior Parfum rolls out in Selfridges.

April 08 2011 — by Jesse Lilley
Completions
Dior Parfum opened this week at Selfridges, London. Speirs + Major worked closely with Dior using light to immerse the shopper in an all-encompassing brand ambience. Strong contrast, sparkle and luminous surfaces combine to create an atmosphere of quiet luxury that aims to capture the essence of Dior. The concept opened on Tuesday 5 April in London and will be delivered at several other locations worldwide.
Dior Parfum, Selfridges, London
Dior Parfum, Selfridges, London
Dior Parfum, Selfridges, London
Dior Parfum, Selfridges, London
Dior Parfum, Selfridges, London
Dior Parfum, Selfridges, London
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