Speirs + Major to design Phoenix TV International Media Centre, China

May 04 2010 — by Karina Armburg Jennings
Speirs + Major are pleased to announce their appointment as lighting designers for the Phoenix TV International Media Centre, located in Beijing, PRC. Our close working relationship with BIAD, the architects for the project, allows light to express the core principles of the building; that of transparency openness and grand civic space. Visitors are encouraged to wander through the building and experience the making of Chinese TV media. Light is also used in exterior areas to express the Phoenix brand identity in shades of gold and orange light. The delicate relationship between light and dark is also expressed in the manner in which key areas are lit.

The building represents a new shift in contemporary home-grown Chinese architecture and connects the TV studios to the public through open access foyers and a harmonious relationship to Chaoyang Park, the largest public park in Asia.