Changing a successful brand identity was a difficult but necessary change for us. The 'Speirs and Major Associates' identity has served us well for more than 10 years but we decided a new look would tell a more accurate story of the practice and the way our portfolio and thinking is developing. The three disciplines of our work - architecture, strategy and product design - shows how our interest in light has evolved and expanded. Our tag line changes from 'Lighting Architects' to 'Designers working with light' which more accuratly expresses the skills of the team and what we do.

Judge for yourself, we think it is terrific.