Project
Bow West Concrete Batching Plant

Location
London, United Kingdom

Completed
2012

Architects
Allies and Morrison

Photographer
Speirs + Major
Type
Arts and Education

Discipline
Strategy + Branding




Bow West Concrete Batching Plant's vehicular screening area was used as the VIP entrance into the Olympic Park during the London 2012 games, allowing access for heads of state, government and OOC officials. This entrance brought the visitors through a working concrete factory that was temporarily closed during the games period.

The brief to Speirs + Major and architects Allies + Morrison was to provide visual enhancement to the area, both by day and after dark, including the concrete batching plant itself. The brief included the specific instruction to illuminate the plant in purple light in line with the London 2012 branding. Speirs + Major took this idea and evolved it, formulating a design concept that would reveal the plant's form through a combination of washes, accents and shadows whilst working within a constrained budget. The use of dichroic glass filters also allowed the designers to play with the colour shifts that occur when dichroic filters are used in conjunction with wide beam floodlights. The resulting lit effect softly graduates from yellow through to magenta, with a resulting striking appearance very much in keeping with the London 2012 brand.

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